John Smedley produce the most exquisite merino wool, cashmere and sea island cotton garments and we are one of the few stockists in the country.

The video probably wasn’t shot near Bath or Bristol, maybe Bristol Beach at Cape Cod though, and we might not recommend you dress top to tail in white merino but it does look good and it does convey that special feeling you get from wearing John Smedley.

We sell online and in store and always keep a large stock available at our store in Milsom Street, Bath.

Range includes – t shirts, long and short sleeve polo shirts, cardigans and pullovers.