And why wool matters
The Campaign for Wool was launched in 2010 to help educate people about wool and its many benefits.
His Majesty King Charles III is the Patron and he has worked with the campaign to introduce consumers through Wool Week each year, featuring fashion, interiors and design.
The Campaign for Wool is hoping to raise awareness amongst everyone of the renewable and biodegradable benefits offered by wool in everyday life.
Wool biodegrades in soil and water, including the oceans, and does not pollute the planet, making choosing it a much better choice to support future generations.