British wool, sustainability, traceability and reducing environmental impact are hugely important to the brand, so sourcing organic wool from known farmers is an essential part of the product development at John Smedley.

This video from John Smedley is about introducing the world’s finest fibres, starting with British wool.

John Smedley have been committed to sourcing the finest, noble fibres since 1784 and have now introduced their first British Wool collection, featuring Bluefaced Leicester sheep’s wool.

This soft, lustrous wool is one of the finest available in England, and sustainably farmed in Yorkshire, the fibres can be traced to the individual herds, ensuring traceability.

The fibre is then spun in Yorkshire by Laxtons’s Mill who have over 100 years experience in spinning, ensuring the highest quality fibre reaches the craftspeople at John Smedley in Lea Mills, Derbyshire.

British, iconic and sustainable.

It’s this attention to detail and passion for a product that makes our job at Gabucci here in Bath so special.