Help and advice for weddings and tailoring services.
At Gabucci we give a lot of help and support to couples, families and wedding planners embarking on the journey to produce that special wedding.
Our support is focussed on the groom and male guests but usually our advice goes deeper so we thought it might be useful to produce an annual report into the market covering all aspects.
The document is long but comprehensive, it isn’t written for brevity and if of interest, we would recommend reading on a desktop or tablet rather than a phone, though it does work on everything.
We hope it is useful, all content is drawn from reputable sites and we have annotated each and you can click on the links at the bottom of the document to find more, but hopefully the information in the report will give you a great stating point.
Enhancing the Male Wedding Experience: A Comprehensive Guide for UK Wedding Planners
1. Introduction: Enhancing the Male Wedding Experience in the UK
The landscape of British weddings is witnessing a significant transformation, particularly concerning the role and expectations of grooms and male guests. No longer are they passive participants; instead, there is a growing demand for personalized and memorable experiences that reflect individual tastes and contribute meaningfully to the celebration.1 Modern grooms, in particular, are demonstrating increased involvement in the wedding planning process, moving beyond traditional responsibilities to influence a wider array of decisions, from venue selection to entertainment choices.3 This shift underscores a desire for the wedding to be a co-created event, a joint expression of the couple’s personalities and shared vision.5
This report aims to provide UK wedding planners with a comprehensive overview of current trends and services tailored for grooms and male guests. The objective is to equip planners with the necessary intelligence to advise clients effectively, source innovative offerings, and ultimately enhance the wedding experience for the male contingent.
Understanding these evolving dynamics is paramount for wedding planners. It allows for the provision of more nuanced advice, the curation of unique services, and the creation of a more inclusive and engaging atmosphere for all attendees. The groom’s desire for “individuality” and “personality” in his attire, for instance, is indicative of a broader trend towards hyper-personalization across all facets of the wedding.1 By recognizing and catering to these preferences, planners can significantly elevate client satisfaction and distinguish their services in a competitive market.7 This involves not only understanding attire and grooming but also appreciating the groom’s holistic journey, including his wellbeing and active participation in crafting the celebration.
2. The Modern British Groom: Attire & Styling Trends for 2024-2025
The attire of the modern British groom is a dynamic blend of tradition and contemporary flair, increasingly characterized by personal expression and meticulous attention to detail. Wedding planners should be well-versed in these evolving trends to guide their clients effectively.
Dominant Styles & Silhouettes:
A prominent trend for 2025 is understated elegance, which champions tailored cuts, slimmer fits, and the use of modern materials, signalling a move towards refined, no-fuss styling.1 This sophisticated approach reflects a mature yet modern groom. Simultaneously, glorious individuality and personalisation are at the forefront, with grooms encouraged to select or create unique outfits that reflect their personality through colour, design, and fabric choices. This often involves bespoke tailoring, personalised embroidery, and even monograms on suit linings, marking a clear departure from uniform, off-the-peg solutions.1
There’s a noticeable resurgence in classic suit styles, albeit with modern interpretations. Streamlined designs and sharp lines are making a comeback.1 Notably, double-breasted suits, particularly those with peak lapels, are returning as a statement choice.8 For black-tie weddings, tuxedos remain a staple but are being updated with sleeker cuts, sharper silhouettes, and personalised details such as lapel styles and colours.1 In a shift towards greater versatility, traditional morning suits (tails) are becoming less favoured, with grooms increasingly opting for suits they can wear beyond the wedding day.4Classic lounge suits are gaining traction for this reason, offering a sophisticated yet wearable alternative. A single-breasted, two-button jacket with side vents is considered a timeless and adaptable option.4
The fit of the suit is paramount, with an emphasis on well-fitted garments. This includes athletic fits, designed for broader shoulders and a trim waist, as well as popular slim-fit styles.8 For grooms choosing ready-to-wear options, the importance of professional tailoring to achieve the perfect fit cannot be overstated.11
Colour Palettes: Beyond Traditional Hues:
The traditional dominance of black and navy is being challenged by a trend for courageous colours. Grooms are embracing modern colour palettes and bold, vivid designs, often influenced by the season.1 This translates to soft pastels with bright accents for spring and summer weddings, transitioning to deep, earthy tones like taupe, rust, and olive for autumn celebrations.9 Strong jewel colours, such as emerald and ruby, are also gaining popularity.1
Among neutrals and natural shades, cream suits are noted for their elegant simplicity, particularly suitable for spring and autumn events.8Green, in its various iterations like pine, olive, and forest green, has emerged as a major trend, reflecting a connection with nature.8 Lighter greys and beiges remain excellent choices for summer or daytime weddings.8 Despite these new directions, timeless staples such as traditional black or navy suits continue to hold their place.1 Grey offers a balance of refinement and adaptability, while blue, in its evolving shades, remains a captivating option.8
Fabric Focus: Texture and Sustainability:
Attention is increasingly being paid to modern and textured materials in suit construction.1 Fabrics such as velvet, tweed, and jacquard are being used to add depth and character to wedding suits.8 Tweed, with its rich texture, is particularly well-suited for rustic-themed weddings or those held in autumn and winter.1
A significant development is the strong focus on sustainability, which has become a standard consideration in groomswear. Eco-friendly fabrics like wool, linen, and hemp are becoming increasingly common.1 Many manufacturers are incorporating recycled polyester or organic materials into their designs. Furthermore, the practice of upcycling vintage suits, perhaps updated with new accessories, is a growing trend that aligns with broader environmental consciousness in the wedding industry.1
Pattern Play: Adding Personality:
Grooms are also embracing punchy patterns to inject personality into their wedding attire. Patterned suits and “funky lines” are experiencing a comeback.1 Designs featuring pinstripes, houndstooth, windowpane checks, and other check patterns are currently in vogue.1 Micro-checks are also noted as a subtle way to incorporate pattern.9
The Perfect Fit: Tailoring Options & Timelines:
Achieving the perfect fit is crucial, and grooms have several tailoring options:
Bespoke Tailoring: This offers the ultimate in personalisation, allowing for a unique suit crafted to exact measurements and style preferences. The process typically involves an initial consultation, multiple fittings (usually three to four), and has a lead time of approximately 8 to 12 weeks.14 While an investment, bespoke suits are often designed with longevity in mind, intended to be worn for future occasions.4 Wedding planners should advise clients to book bespoke services well in advance, especially during peak wedding seasons, as tailors have fixed capacities.16
Made-to-Measure: A more accessible option than full bespoke, made-to-measure suits generally take 4 to 6 weeks to complete and involve fewer fittings, typically two.16
High-Quality Ready-to-Wear with Alterations: Purchasing a suit off-the-rack and then having it professionally tailored is a common and effective approach. It is vital to allow adequate time for these alterations to ensure a polished final look.11
The emphasis on suits that offer versatility and can be worn “long after the wedding day” 4 indicates a practical, investment-minded approach from many modern grooms. This may be influenced by sustainability concerns and a desire for lasting value. When discussing attire budgets, framing bespoke or high-quality made-to-measure suits as long-term investments, rather than solely a wedding-day expense, might resonate well with style-conscious grooms who also appreciate practicality.
Finishing Touches: Impactful Accessories:
Accessories are key to completing the groom’s look and offer further avenues for personalisation.
Alluring & Personalised Accessories: Statement accessories are crucial, with personalisation in the form of initials, messages, motifs, or even family crests adding a distinctive and memorable touch.1 Popular choices include pocket squares, bow ties or neckties, vibrant or patterned socks, and cufflinks.1 Tie clips, lapel pins, and watch chains are also used to enhance the overall ensemble.1
Contrasting Waistcoats: A waistcoat not only adds a degree of formality but also ensures the groom looks smart and put-together even if he removes his jacket. Opting for a contrasting waistcoat can be an effective way to tie into the wedding’s colour scheme or to subtly differentiate the groom from his groomsmen.4 The coordination of groom and groomsmen attire is becoming more nuanced, moving beyond identical outfits to differentiation through such subtle details, reflecting the “glorious individuality” trend while maintaining overall cohesion.1
Footwear Forward: Stepping Beyond Tradition:
Groom’s footwear is no longer limited to the traditional black oxford.
Fancy Footwear: A diverse range of choices is now embraced, including brightly coloured brogues, elegant velvet loafers, stylish two-tone leathers, and even smart trainers in complementary designs for a more contemporary or relaxed wedding.1 Boots, such as Chelsea boots, brogue boots, or sleek ankle boots, are highlighted as particularly suitable for outdoor or rustic-themed weddings.8
The groom’s attire trends clearly mirror broader fashion movements towards individuality, sustainability, and a sophisticated blend of classic and contemporary elements. However, these trends are applied with a specific wedding-day sensibility that emphasizes both personal expression and appropriateness for the event. Wedding planners should be prepared to discuss how a groom’s personal style can be translated into wedding attire that also complements the overall wedding theme and level of formality, requiring a good understanding of fabric, cut, and the nuances of different styles.
Table 1: Key Groom Attire Trends 2024-2025 (UK)
Trend Category
Specific Trend
Description & Key Examples
Relevant Sources
Style
Understated Elegance
Tailored cuts, slimmer fits, modern materials, no-fuss styling. Classic suits with streamlined designs.
The modern groom’s preparation extends well beyond his attire, with a growing emphasis on comprehensive grooming to ensure he looks and feels his best. This reflects a broader societal shift where men are more actively engaged in personal care and aesthetics, a trend now fully integrated into the wedding domain.
Pre-Wedding Grooming Regimen: The New Standard
A dedicated pre-wedding grooming regimen is becoming the norm for grooms. This typically begins several months before the wedding day.
Comprehensive Skincare: Grooms are increasingly adopting structured skincare routines. This foundational care includes daily cleansing with a pH-friendly product, moisturizing, and the non-negotiable application of SPF 30+ to protect against sun damage.18 For enhanced results and to address specific concerns, products containing antioxidants such as Niacinamide and Vitamin C, along with retinol to stimulate collagen production, are recommended.18 Wedding planners should advise grooms to establish these routines at least 6 to 8 months prior to the wedding to allow the skin to adapt and show improvements.
Advanced Treatments: Beyond daily care, there is a rising interest in advanced dermatological treatments. Services like skin peels and microneedling are sought after for their ability to exfoliate, rejuvenate, refine skin texture, and minimize fine lines.18 Anti-wrinkle injections and soft tissue fillers are also considered for addressing concerns such as expression lines, under-eye circles, or enhancing cheekbone definition.18 It is crucial that these treatments are planned well in advance, typically starting 6 months before the wedding, often including trial sessions for injectables to ensure natural-looking results and to account for any potential downtime or bruising.18
Professional Services: In addition to skincare, a range of professional grooming services contributes to a polished wedding day look. These include professional shaves or beard trims, facials tailored to skin type, and manicures to ensure hands and nails are photo-ready.20 Some grooming establishments even offer specialized packages like the “Grooms Ultimate Defluff,” which includes nose waxing, ear waxing, and brow shaping and tidying.20
Hairstyle Trends: Polished and Personal
The groom’s hairstyle is a key element of his overall look, with trends leaning towards styles that are both polished and reflective of personal taste.
Classic Styles Endure: Timeless haircuts continue to be popular choices for their inherent sophistication. Styles such as the Classic Pompadour, often styled with pomade and volumizing spray; the Slicked Back look, achieved with hair gel or shine serum; the versatile Side Part with Fade, maintained with pomade or hair spray; and the sharp High and Tight, styled with gel or pomade, remain go-to options for formal weddings.22
Modern Interpretations: Alongside classic cuts, contemporary hairstyles are widely embraced. These include the Modern Quiff, typically styled with matte clay or texturizing powder; the Undercut with a Textured Top, for which styling wax or sea salt spray is often used; the Textured Crop, enhanced with matte styling products; as well as the Faux Hawk and the Brushed Back Taper.22 For grooms with longer hair or those opting for a more relaxed or bohemian wedding theme, styles like Long Waves and Curls (managed with curl cream and leave-in conditioner) or even a neatly styled Man Bun are also seen.22 The choice of hairstyle is increasingly being coordinated with the overall wedding theme and formality, demonstrating a more holistic approach to the groom’s presentation.22
Timing & Professional Styling: It is generally recommended that grooms have their hair cut approximately two weeks before the wedding day. This allows the style to settle and provides a buffer for any minor adjustments.21 Drastic changes in hairstyle close to the wedding are discouraged. For the wedding day itself, professional styling by a barber or hairstylist is advisable, particularly for longer hair or more intricate styles, to ensure the look holds throughout the celebrations.24
Beard and Moustache Styling: Groomed to Perfection
Facial hair, whether a full beard, a neat moustache, or designer stubble, requires careful grooming to look its best.
Popular Styles: Current trends in facial hair for grooms include well-maintained moustaches, carefully cultivated designer stubble, tight beards (which are kept trimmed short with sharp, defined lines), and “short long beards” (a style that allows for some length and fullness but is neatly shaped and groomed).21
Maintenance & Products: Regular shaping and trimming in the weeks leading up to the wedding are essential for a tidy appearance.24 Many grooms opt for a professional barber visit for precise shaping and defining lines. The use of quality beard oils and balms is crucial for keeping facial hair soft, conditioned, and manageable, preventing it from looking dry or unkempt in photographs.24 Specialized beard care products, such as dedicated beard washes and conditioning sprays, are also becoming more common.25 For moustaches, styling wax is often used to achieve the desired shape.21
Clean Shaven Approach: For grooms preferring a clean-shaven look, a test shave approximately one week before the wedding is highly recommended to check for any skin irritation.21 On the wedding day, the routine should include a hot shower to soften the skin, the application of a pre-shave oil, the use of a quality shaving cream (preferably applied with a brush), and finishing with a soothing, alcohol-free post-shave balm to moisturize and calm the skin.21
On-the-Day Grooming Services: Convenience and Final Flourishes
To ensure the groom and his party are looking impeccable with minimal stress on the wedding day, on-site grooming services are gaining popularity.
Mobile & Pop-Up Barbershops: Companies such as Ultimate Grooming offer innovative “Pop Up Barbershop” experiences. These services can be set up at the groom’s home, hotel, or directly at the wedding venue, providing haircuts, styling, shaves, and even facials for the groom and his groomsmen.26 This model offers ultimate convenience and transforms a necessary preparation into a relaxed and enjoyable part of the wedding day itself, adding an element of luxury and pampering.
Group Grooming Packages: Establishments like Manicare4Men 20 and Ultimate Grooming 26 provide comprehensive grooming packages designed for the groom and his entire party. These packages can include a variety of treatments and may even come with added conveniences like chauffeur services to and from the salon. Such offerings can serve as an excellent pre-wedding bonding experience for the groom and his closest friends or family members.
Wedding planners should proactively incorporate grooming timelines and service suggestions into the overall wedding plan for the groom. Building relationships with reputable male grooming specialists, barbershops, and aesthetic clinics will be beneficial in providing clients with trusted referrals and a wider range of options.
4. Attending in Style: Guidance for Male Wedding Guests
Navigating wedding dress codes can sometimes be perplexing for male guests. Clear guidance from the wedding planner to the couple, and subsequently to their guests, can prevent confusion and ensure everyone feels comfortable and appropriately attired.
Deciphering UK Wedding Dress Codes for Men:
While some invitations specify a dress code, many UK weddings rely on an unspoken understanding of appropriate attire.
Implied UK Dress Code: For weddings where no specific dress code is stated, there’s a general expectation. This typically means avoiding casual wear such as jeans, sweatpants, trainers, and t-shirts. Men are generally expected to wear a collared shirt, a tie, and smart trousers. A jacket (blazer or suit jacket) is preferable but may not always be essential, depending on the venue and overall formality. Crucially, all clothing should be well-pressed and clean.27
Black Tie: This is the most formal dress code. It strictly requires a black tuxedo, which consists of a dinner jacket (traditionally with satin lapels) and matching trousers (often with a satin stripe down the leg). This is paired with a white dress shirt (Marcella or piqué cotton is traditional, with double cuffs for cufflinks), a black silk bow tie, and black patent leather shoes or highly polished black Oxfords. A waistcoat or cummerbund is an optional addition, but the two should never be worn together. As tuxedo trousers typically do not have belt loops, suspenders (braces) can be worn.28 Midnight blue tuxedos are also considered an acceptable and equally formal alternative to black.29
Lounge Suit: This dress code indicates a suit but offers more flexibility in colour and style than typical business attire. It means avoiding very formal office suits (like dark grey or navy pinstripes). Lighter grey or beige suits are suitable for summer weddings, while tweed suits are appropriate for winter or rustic settings. Bolder colours, such as burgundy, are also acceptable. A tie is generally expected unless the invitation or context suggests otherwise (e.g., a very relaxed beach wedding).33 The key is to differentiate the lounge suit from office wear, perhaps through lighter textures, more adventurous colours, or bolder accessories.34
Formal / Black Tie Optional: This code gives male guests a choice. They can opt for a full black-tie ensemble (tuxedo) or choose a formal dark suit (e.g., navy or charcoal) with a conservative tie.31
Cocktail Attire: This dress code calls for a dark suit, a dress shirt, a tie, and smart dress shoes. It allows for more personality and flair in choices, such as a velvet jacket or more distinctive accessories, compared to stricter formal codes.29
Semi-Formal / Dressy Casual: For this, men should aim for a well-fitted dress shirt (either a solid colour or a subtle pattern) paired with smart dress trousers. A blazer or sports coat can be added, especially in cooler weather or for a more layered look. A smart tie and cufflinks are appropriate accessories.31 M&S suggests that a suit can be styled less formally for such occasions, perhaps by opting for a revere collar shirt and forgoing a tie.32
Smart Casual: This is a more relaxed dress code that typically involves a tailored jacket or blazer, smart chinos or trousers, and a collared shirt. A tie is often not required.36
Casual Wedding: This code can be the most ambiguous. For very informal events, dark denim jeans might be permissible, but it is crucial to clarify this with the couple or check the invitation carefully. Generally, even for casual weddings, guests should avoid t-shirts, shorts (unless it’s a beach wedding where tailored shorts are explicitly permitted), and overly casual footwear like flip-flops or worn trainers.35
The variety of dress codes and their nuanced interpretations highlight a need for clear communication from wedding hosts. Wedding planners play a vital role in advising couples to state the dress code clearly on invitations and potentially provide a brief, male-specific explanation, perhaps via the wedding website. This can prevent guest anxiety and ensure the desired aesthetic for the day.
Seasonal Attire for Male Guests:
The time of year significantly influences appropriate attire choices for male guests.
Spring/Summer: Lighter fabrics are key for comfort in warmer weather. Linen, cotton, or lightweight wool blends are ideal choices for suits or separates.10 Colour palettes tend towards lighter shades such as light grey, beige, and pastels like powder blue, soft pink, lavender, or sage green.10 For beach weddings or very warm destination weddings, a linen suit, a smart jacket paired with tailored shorts (if the dress code allows), or even just tailored shorts with a linen shirt can be acceptable. Footwear might include loafers worn without socks or smart leather sandals.32
Autumn/Winter: Heavier fabrics such as wool or tweed offer necessary warmth and are seasonally appropriate.10 Darker and richer tones are generally favoured, including navy, charcoal, deep burgundy, forest green, or burnt orange.9
Key Considerations for Male Guest Comfort and Style:
Beyond the dress code and season, several other factors contribute to male guests looking and feeling their best:
Venue Influence: The wedding venue can provide cues for attire. A sleek suit might be expected for a city wedding, whereas a tweed jacket or suit would be well-suited to a country or barn wedding, which often calls for earthy tones and fabrics like linen or cotton.30
Fit is Paramount: Regardless of the specific dress code or style chosen, ensuring that clothing is well-fitting is crucial for both appearance and comfort throughout the day.12
Accessorising Appropriately: Accessories should complement the outfit and align with the wedding’s level of formality. This includes items like pocket squares, lapel pins, ties or bow ties, cufflinks, and belts.34 For black-tie events, a silk or linen pocket square that complements (but does not exactly match) the bow tie is a sophisticated choice.28
Footwear: Shoes should always be clean, polished, and appropriate for the dress code. This means patent leather shoes for black tie 28, classic Oxfords or Derbys for lounge suits or formal day wear 34, and smart loafers or brogues for smart casual or semi-formal occasions.32
Respecting the Couple: It is always best to adhere to the stated dress code. If guests are unsure, it is advisable to err on the side of being slightly overdressed or, better yet, to politely ask the couple for clarification.27 Guests should avoid overly flashy attire or anything that might inadvertently overshadow the wedding party.37 A cardinal rule for all guests, including men, is to avoid wearing white, as this colour is traditionally reserved for the bride.27
The increasing acceptance of more expressive and comfortable attire for male guests, such as smart trainers paired with suits for grooms in some contexts 1, or linen suits and even tailored shorts for guests at summer weddings 32, reflects a broader trend towards a more relaxed interpretation of formality in weddings, without necessarily sacrificing style. Planners can help clients navigate this balance, ensuring guest comfort, especially for destination or outdoor weddings, while still maintaining the desired level of elegance and appropriateness for the occasion.
Table 2: UK Male Wedding Guest Dress Code Guide
Dress Code
Key Attire for Men (Jacket, Trousers, Shirt, Tie, Shoes)
Key Accessories
Planner Advisory Notes
Black Tie
Black or midnight blue tuxedo (dinner jacket with satin lapels, matching trousers), white formal dress shirt (double cuffs), black silk bow tie, black patent leather shoes/Oxfords.
Cufflinks, pocket square (silk/linen), optional cummerbund or waistcoat (not both).
Pocket square, belt (if trousers have loops), cufflinks.
Differentiate from work attire. Good for daytime/city weddings. 33
Formal / Black Tie Optional
Dark suit (navy/charcoal) with conservative tie OR full tuxedo ensemble. Smart dress shoes.
As per Black Tie or Lounge Suit depending on choice.
Offers guests flexibility. If wearing a suit, ensure it’s very formal. 31
Cocktail Attire
Dark suit or smart blazer/sports coat with dress trousers, collared shirt, tie, dress shoes.
Pocket square, stylish tie, cufflinks. Can be more expressive.
Allows more personality (e.g., velvet jacket). 29
Semi-Formal / Dressy Casual
Dress shirt (solid/subtle pattern) with dress pants. Blazer/sports coat optional. Smart tie optional. Loafers, brogues, or smart dress shoes.
Tie, pocket square, cufflinks if wearing a jacket/tie.
A step down from formal but still smart. Suit can be styled less formally. 31
Smart Casual
Tailored jacket/blazer, chinos or smart trousers, collared shirt (tie often not required), loafers or clean smart trainers (venue dependent).
Belt, smart watch.
More relaxed but still polished. Avoid anything too casual. 36
Casual / Beach Formal
Linen suit, light-coloured chinos or tailored shorts (if appropriate for venue/theme e.g. beach), light collared shirt (linen/cotton), loafers (no socks) or smart leather sandals.
Sunglasses, Panama hat (for outdoor summer). Tie usually not required.
Highly dependent on venue and couple’s wishes. Always clarify. Avoid standard jeans/t-shirts unless explicitly stated. 32
If no dress code is given, this is a safe baseline. Better to be slightly overdressed. 27
5. Elevating the Male Experience: Curated Services and Activities
Beyond attire and grooming, the overall experience for grooms and male guests can be significantly enhanced through thoughtfully planned pre-wedding events and on-the-day engagements.
The Evolving Stag Do: Trends and Planner Considerations (UK 2024/2025)
The traditional stag do is undergoing a transformation, moving towards more curated and activity-focused celebrations.
Activity-Centred Celebrations: There’s a marked increase in stag dos centred around shared activities rather than solely focused on drinking. Popular choices include dynamic options like paintballing, bubble football, go-karting, and clay pigeon shooting, as well as experiences like boat parties and beer bikes.39 This trend towards active-based events has reportedly increased by 41% compared to five years ago.39 This shift suggests a desire for more memorable and engaging experiences.
Popular Destinations: Within the UK, Newcastle remains the top destination for stag parties, with Bristol and Liverpool also being highly favoured. For those venturing abroad, Prague is the leading choice, followed by Amsterdam. There is also a notable surge in interest for Benidorm as a stag do location.39
Duration and Group Dynamics: The most common duration for a stag do is two nights, accommodating an average group size of 16 people.39 However, a noteworthy trend is the rise of “micro-stags.” These involve smaller groups, typically 4 to 8 people, and are often chosen to manage costs, aligning with the broader trend of micro-weddings.39
Decline in Fancy Dress: A significant cultural shift is the 56% decrease in stag parties involving fancy dress attire compared to five years prior.39 This change is partly attributed to the practical issue of such attire leading to refused entry at various venues.
Unique and Alternative Ideas: Grooms and their parties are increasingly seeking unique experiences. Options include brewery visits and crawls, sophisticated pool parties (sometimes featuring custom swimwear for a touch of fun), visits to themed bars, interactive mixology classes, and the novelty of party buses or party boats.40 For more adventurous groups, wilderness weekends, survival experiences, escape rooms, and dedicated “party and play” venues (offering activities like social cricket or golf simulators) are emerging as popular alternatives.40
The Planner’s Advisory Role: Wedding planners can add significant value by advising on stag do planning. This includes encouraging an early start to the organisational process, ensuring the activities align with the groom’s personality and preferences, and assisting with the management of guest lists and accommodation if required.41
On-the-Day Engagement: Unique Experiences for Grooms and Male Guests
The wedding day itself offers opportunities to provide engaging and memorable experiences specifically for male guests, transforming passive moments into interactive highlights.
Interactive Food & Drink Stations:
Mobile Cigar Bars: These are becoming a sophisticated addition to weddings, offering a curated selection of premium cigars. Services can range from a simple setup with cigars and accessories (ashtrays, cutters, lighters) to a full luxury bar experience featuring a certified cigar sommelier, custom-branded accessories (matches, cutters), and options for beverage pairings, typically with whisky or bourbon. These bars can often be styled to match the wedding’s aesthetic.42
Whisky/Gin Tasting Stations: Dedicated tasting stations for spirits like whisky or gin provide an engaging experience for connoisseurs and novices alike. Mobile bar services can offer a range of brands, guided tastings led by knowledgeable staff who can share information on the history and production of the spirits, and sometimes complementary food pairings. Providers in the UK include The Scotch Whisky Experience (offering tours and tastings) 44, Dartmoor Whisky Distillery (venue hire with tasting options) 45, The Wedding Bar (directory for various mobile bars) 46, Barrel & Bond (mobile whisky tasting with food pairings) 47, Three Piece Bar (specialising in gin experiences with extensive menus) 48, and Little Gin & Rum Co (mobile gin and rum bar).49
Craft Beer Tasting / Pop-Up Pubs: An extension of the main bar service, or a dedicated station, focusing on local craft beers can appeal to many guests.50
Entertainment & Activities:
Games: A variety of games can keep guests entertained during drinks receptions or lulls in the day. Options include giant Jenga, cornhole, lawn games like croquet or boules, mini-golf, and the ever-popular beer pong (or its more sophisticated cousin, prosecco pong). Retro arcade games or a pop-up casino offering blackjack or poker can also be a hit.50
Unique Performers: Hiring caricature artists to create fun mementos, tarot card readers for a mystical touch, or even fire breathers for a dramatic spectacle can add unique entertainment value.50
Photo Booths with Props: A classic and consistently popular way for guests to capture fun, informal memories of the day.50
Outdoor Film Screening: For weddings with an evening component, an outdoor film screening, complete with a popcorn stand, can offer a relaxed and memorable experience under the stars.50
The Role of Groomsmen: Enhancing the Guest Experience
The Best Man and Groomsmen are not just ceremonial figures; they play a crucial, practical role in the smooth running of the wedding day and in enhancing the experience for all guests.
Key Support for Groom & Planners: Their duties are extensive and vital. They assist the groom with getting ready, help organize the other ushers, are often entrusted with the wedding rings, greet guests upon arrival, assist with seating arrangements, guide guests between different parts of the venue (e.g., from the ceremony to the drinks reception, or for the confetti toss), help gather guests for photographs, and the Best Man may also act as Master of Ceremonies if one is not professionally hired.41
Facilitating Guest Interaction and Comfort: Groomsmen can act as familiar and approachable points of contact for guests, answering questions, providing directions, and generally ensuring everyone feels welcomed, included, and well-informed throughout the day.51 This is particularly helpful for guests who may not know many other attendees.
Planner Coordination and Briefing: Wedding planners should view the Best Man and Groomsmen as an extension of the coordination team. It is essential to clearly communicate expectations, roles, and responsibilities to them. This can be done through a dedicated briefing session, providing them with schedules, guest lists for specific tasks (like photo calls), and any necessary supplies (e.g., confetti, orders of service).41 This collaborative approach can significantly contribute to a seamless event.
Thoughtful Gestures: Personalised Gifts and Favours
Acknowledging the support of the wedding party and providing small tokens for guests are important gestures.
Gifts for Groomsmen: Popular and appreciated gifts for the Best Man and Groomsmen often blend style with practicality or offer a memorable experience. Current trends include items like quality sunglasses, classic cufflinks (often personalised), hip flasks, personalised leather belts, whisky or craft beer gift sets, luxurious dressing gowns (ideal for getting ready on the wedding morning), personalised dartboards for enthusiasts, keyrings, and tie clips. Personalisation through engraving or monogramming is a key trend, adding a special touch to these items.1 Experience-based gifts, such as classic car hire for a day, are also gaining traction as unique thank-yous.55
Favours for Male Guests: When selecting wedding favours with male guests in mind, the trend is towards items that are either useful, consumable, or offer a unique experience, rather than purely decorative trinkets. Ideas include personalised miniature cocktails, magnet bottle openers, custom keyrings, small tins of playing cards, personalised bottles of beer, or high-quality edible treats. For more general favours, using personalised stickers or tags can adapt them to feel more special.57
Table 3: Popular Stag Do Trends & Planner Considerations (UK 2024/2025)
Stag Do Trend
Description & Examples
Average Cost Indication (UK)
Planner Tip/Consideration
Activity-Based Celebrations
Focus on shared experiences: paintballing, bubble football, go-karting, clay pigeon shooting, quad biking, boat parties, beer bikes. Up 41% in popularity.39
Varies widely by activity and location.
Align with groom’s interests. Book activities in advance. Consider group capabilities. Suggest options beyond just drinking.
Popular UK Destinations
Newcastle (top), Bristol, Liverpool. London noted as surprisingly cheap, Newquay as most expensive.39
Newcastle avg. £199.72 pp (overall UK stag avg.).39
Research local suppliers and accommodation. Consider travel time and costs for the group.
Factor in currency exchange, travel insurance. Ensure all attendees have valid passports. Longer lead time for planning.
“Micro-Stags”
Smaller groups (4-8 people), often to save costs or for a more intimate experience. Aligns with micro-wedding trend.39
Potentially lower per-person cost for some elements.
Can allow for more exclusive or tailored activities. Easier logistics for smaller numbers.
Unique/Alternative Experiences
Brewery/distillery tours, mixology classes, pool parties, themed bars, party buses/boats, wilderness/survival weekends, escape rooms, social sports venues (cricket, golf).40
Highly variable.
Explore options that match the groom’s unique hobbies. Requires more bespoke planning. Check supplier reviews carefully.
Duration
Most common is 2 nights (38%), followed by 3 nights (30%).39
Avg. £60 increase pp per extra night.39
Balance desired experience with guest availability and budget.
Decline in Fancy Dress
56% decrease in fancy dress. Often due to venue entry restrictions.39
N/A
Advise against it or suggest subtle theming if desired, to avoid disappointment with venue access.
Increased Search for Games/Challenges
Google searches for ‘stag do games’ +50%, ‘stag do challenges’ +400%.39
Low cost for DIY games.
Suggest incorporating fun, respectful games or challenges that enhance bonding rather than causing issues.
6. The Groom’s Journey: Involvement, Wellbeing, and Personalisation
The modern groom’s journey to the altar is characterized by deeper involvement in the planning process, a greater emphasis on personal wellbeing, and a desire for the wedding to authentically reflect his personality, not just his partner’s. This holistic approach requires wedding planners to be attuned to more than just the groom’s attire or stag do.
The Groom’s Expanding Role in Wedding Planning:
Contemporary grooms are significantly more engaged in the multifaceted aspects of wedding planning than in previous generations. Their involvement often extends far beyond selecting their suit and organizing the groomsmen. Modern grooms actively participate in crucial decisions such as choosing the wedding venue, booking key suppliers like photographers and entertainment, arranging transportation for the wedding party, and even contributing to honeymoon planning.3 Comprehensive checklists and guides targeted at grooms now outline a wide array of tasks and responsibilities, sometimes starting as early as 12-18 months before the wedding day and continuing through to post-wedding duties like sending thank-you notes.3 This increased participation signifies a partnership approach to creating the wedding day and means planners must ensure their communication and planning processes effectively include and engage the groom.
Advising on the Groom’s Emotional Wellbeing and Stress Management:
The pressures of wedding planning are not exclusive to brides; grooms also experience stress and a range of emotions during this period. Recognizing this, resources and services are emerging to support their mental and emotional wellbeing. For instance, specialized therapy practices like AisleTalk offer sessions and premarital counselling designed to help individuals and couples cope with wedding-related stress, navigate complex family dynamics, and build strong foundations for marriage.60 Additionally, organizations such as Mind.org.uk provide valuable guides on maintaining wedding wellbeing. These resources emphasize practical strategies such as effective time management, setting realistic expectations, careful budget planning, prioritizing self-care (including adequate sleep, relaxation techniques, and physical activity), the importance of delegation, and consistently focusing on the core relationship.61 Wedding planners can play a supportive role by being aware of these potential stressors, gently guiding grooms towards such resources if needed, and incorporating wellbeing check-ins or considerations into their planning interactions.
Tailoring the Wedding to Reflect the Groom’s Personality and Interests (Beyond Attire):
The pervasive trend of personalisation in weddings means creating a celebration that authentically reflects both partners. For the groom, this extends beyond his choice of suit to encompass many other elements of the day.5 His hobbies, musical tastes, favourite foods and drinks, or even shared memories and inside jokes can be woven into the wedding in creative and meaningful ways. This might manifest in the selection of a specific band or DJ, the inclusion of a particular craft beer or signature cocktail, the choice of entertainment (like a favourite lawn game or a unique performer), or even through subtle décor elements that tell a part of his story. Wedding planners should actively solicit the groom’s input on these aspects, encouraging him to share his ideas and preferences to ensure the wedding feels like a true co-creation.7
Impact of Wedding Style on the Groom’s Experience and Attire Choices:
The overall style or theme of the wedding significantly influences the groom’s attire, the experiences curated for him and his guests, and the general atmosphere of his wedding day.
Rustic/Barn Weddings: These venues naturally lend themselves to a less formal, more relaxed feel. Groom’s attire often features fabrics like tweed or linen, in earthy tones such as greens and browns. Footwear might include stylish boots. Accessories can incorporate natural elements like floral prints or actual wildflowers in buttonholes.12 The overall experience is typically characterized by a laid-back, charming, and often intimate atmosphere.
Modern/City Weddings: Often set in contemporary urban spaces, these weddings may call for sleek and sophisticated styles. Slim-fit suits, bolder colour choices, or custom-tailored pieces like velvet dinner jackets for an evening reception are common. The experience is often chic, stylish, and can incorporate modern entertainment or culinary trends.5
Traditional/Formal Weddings: These weddings adhere more closely to established etiquette and often take place in classic venues. Attire typically includes classic tuxedos for evening events or smart three-piece suits for daytime formal affairs. Darker colours like black, navy, and charcoal are prevalent. The experience is generally more structured, with an emphasis on timeless elegance and tradition.4
Wedding planners are instrumental in helping the groom navigate these choices, ensuring his attire and any male-centric experiences are not only appropriate for the chosen wedding style but also comfortable and reflective of his personal taste.17 The groom’s suit, for example, should harmonise with the venue, the season, and the overall theme of the wedding, contributing to a cohesive and visually appealing celebration.62 This holistic approach, where the groom’s emotional state and personal investment are considered as important as his appearance, is key to crafting a truly memorable journey to marriage.
7. Budgeting for the Groom and Male Guest Services
Effective budget management is a cornerstone of successful wedding planning, and this extends to all services and attire related to the groom and male guests. Planners must be adept at guiding clients through these financial considerations, offering a spectrum of options to align with diverse budgets while still delivering quality and style.
Allocating Funds: Typical UK Costs:
Understanding average costs is crucial for realistic budget allocation.
Groom’s Outfit: The cost for a groom’s outfit can vary significantly. On average, prices in the UK can range from approximately £80 at the lower end (perhaps for a very simple outfit or rental) to £300 for an average off-the-rack suit, and £400 or more for higher-end ready-to-wear or made-to-measure options.63 Bespoke suits represent a more substantial investment, often viewed as a purchase that will last well beyond the wedding day.4
Other Potential Costs: Beyond the suit itself, several other expenses related to the groom and male guests need to be factored in. These include:
Grooming services: Haircuts, professional shaves, skincare treatments, manicures.
Accessories: Shoes, tie/bow tie, cufflinks, belt, etc.
Gifts for groomsmen.
Contributions towards the stag do.
On-the-day experiences specifically for male guests, such as a cigar bar or whisky tasting station, if chosen.
Overall Wedding Budget Context: The average cost of a UK wedding is considerable, with figures from 2022 suggesting around £24,069 (including rings and honeymoon) 64, while an older 2018 survey indicated an average of just under £17,000.63 Given these figures, careful and itemized budgeting for all elements, including those specific to the male wedding party and guests, is essential.
The significant variation in costs for groom-related services means that planners must be proficient in presenting a range of choices. For instance, a groom’s outfit can span from an £80 budget option to a multi-thousand-pound bespoke creation. This requires planners to have a robust network of suppliers at various price points and the ability to creatively package services to meet different financial capacities.
Scaling Experiences: Offering Options Across Budget Tiers:
Wedding planners can provide value by suggesting how to scale experiences and services to fit different budget levels without unduly compromising on quality or enjoyment.
Attire: Options can range from high-quality suit rentals, purchasing well-fitting off-the-rack suits (with budget allocated for good tailoring), opting for made-to-measure services, or investing in a full bespoke suit.4 The planner’s role is to help the client weigh the pros and cons of each option in relation to their budget and desired outcome (e.g., longevity of the suit).
Grooming: Choices can span from DIY grooming and standard barber visits for a haircut and shave, to more indulgent professional grooming packages at a salon, or even luxury on-site mobile barbering services for the groom and his party on the wedding day.20
Stag Dos: These can be tailored to various budgets, from local, activity-based day events or single-night stays, to more elaborate international weekend trips.39 The trend of “micro-stags” with smaller groups can also be a more budget-friendly approach.39
On-Day Experiences: For guest entertainment, options can range from relatively low-cost DIY games like beer pong 50 or a self-curated playlist, to more elaborate and professionally staffed mobile bars (e.g., cigar, whisky, or gin bars).42 Planners can suggest creative solutions, such as a well-presented DIY whisky tasting corner with a few select bottles, as an alternative to a fully staffed mobile whisky bar if budget is a constraint.
Gifts and Favours: There is a vast range of price points for groomsmen gifts and guest favours. Affordable yet thoughtful personalised items can be sourced, or more luxurious gifts can be chosen if the budget allows.55
Planner’s Role in Budget Management for Male-Centric Services:
The wedding planner is a key figure in managing the budget effectively for all aspects of the wedding, including those specifically concerning the groom and male guests.
Prioritisation: Planners can assist clients in distinguishing between essential “needs” and desirable “wants” when it comes to groom and male guest services and experiences, helping to allocate funds more strategically.64
Vendor Sourcing: An experienced planner will have a network of trusted vendors and service providers who offer good value across different budget brackets. They can negotiate rates or suggest package deals where appropriate.
Cost-Saving Advice: Planners can advise on sensible cost-saving measures that don’t significantly detract from the overall experience. For example, suggesting a stylish and versatile lounge suit that the groom can wear for future occasions offers better long-term value than a highly specific, single-use outfit.4
Transparent Fees: Wedding planners in the UK typically charge a percentage of the overall wedding budget (often 10-15%) for full-service planning, or a flat fee for partial planning or day-of coordination.65 It is important that their fee structure is transparent and understood by the clients from the outset.
The groom’s increasing involvement in the planning process and his desire for personalization 1 may also mean a greater willingness on his part to allocate a portion of the budget to aspects that directly enhance his experience or reflect his personal style. This could potentially lead to shifts in traditional budget priorities within the overall wedding spend. Planners should facilitate open discussions about these budget allocations, ensuring that line items for groom-specific desires are explicitly considered and agreed upon by the couple.
8. Conclusion: Crafting a Memorable Wedding for Every Gentleman
The landscape of British weddings is evolving, with grooms and male guests increasingly seeking experiences that are personalized, stylish, and engaging. The trends highlighted throughout this report – from the nuanced choices in attire and comprehensive grooming regimens to experiential stag dos and sophisticated on-day activities – all point towards a more considered and integral role for the male contingent in the modern wedding celebration.
Recap of Key Trends:
The overarching themes observed include a strong drive towards personalisation in every aspect, from bespoke suits to custom-curated experiences. Sustainability has emerged as a significant consideration in attire and overall wedding choices. Groom’s fashion sees a sophisticated blend of classic and contemporary styles, with an emphasis on impeccable fit and quality fabrics. Comprehensive grooming is now standard, often involving advanced skincare and professional services. Pre-wedding celebrations like stag dos are becoming more activity-focused and experiential, while on-the-day activities for male guests are designed to be engaging and sophisticated. Crucially, the groom’s enhanced involvement in planning is coupled with a growing awareness and prioritisation of his emotional wellbeing throughout the journey.
Actionable Recommendations for Wedding Planners:
To effectively cater to these evolving expectations and enhance the male wedding experience, UK wedding planners should consider the following actionable recommendations:
Proactive and Inclusive Engagement with Grooms: Involve grooms from the initial consultation stages and maintain consistent communication throughout the planning process. Actively seek their input on all aspects of the wedding, not just traditionally male-focused areas.
Curate a Network of Male-Focused Suppliers: Develop and maintain strong relationships with high-quality tailors (bespoke, made-to-measure, and good ready-to-wear alterationists), specialist male grooming salons and practitioners, and providers of unique male-centric experiences (e.g., mobile cigar/whisky bars, activity organizers).
Educate on Attire & Dress Codes: Provide clear, concise, and up-to-date guidance on groom and groomsmen attire trends, as well as on deciphering and communicating male guest dress codes effectively. Offer visual aids or style guides where appropriate.
Champion Personalisation and Individuality: Encourage grooms to express their personality and style. Facilitate the incorporation of their interests and preferences into their attire, the stag do, on-day activities, and even broader wedding elements like music or food choices.
Integrate Wellbeing Considerations: Be mindful of the potential stresses of wedding planning on grooms. Subtly offer support, suggest resources for emotional wellbeing if appropriate, and help manage expectations to ensure a positive planning experience.
Offer Scalable and Flexible Solutions: Provide a range of options for attire, grooming, gifts, and experiences that can be tailored to various budget levels, ensuring that quality and style can be achieved without necessarily incurring exorbitant costs.
The Future of the Male Wedding Experience:
The thoughtful and comprehensive inclusion of grooms and male guests is no longer an ancillary consideration but a vital component of crafting a truly successful, memorable, and modern British wedding. As expectations continue to evolve, wedding planners who are adept at understanding and catering to the male experience will be best positioned to deliver exceptional service and create celebrations that resonate deeply with everyone involved. The future points towards even greater personalisation, a continued focus on experiential elements, and a wedding day that authentically reflects the personalities and shared vision of both partners.
